Radio C1

Do Now
Tuesday 3 December 2024

1. how long is paper 1? 1h 30m
2. what are the two parts of section B? audience and industry
3. complete this: media language and representation
4. how long should you give yourself for each question? a mark a minute
5. what is a HOW FAR question asking you to do? make a judgement/ come to a conclusion

Component One - The Radio Industry

• public service broadcaster - broadcasting intended for public benefit rather than to serve purely Commercial
• commercial radio - the broadcasting of television programs and radio programming by privately owned corporations
• community radio - Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting.
• podcast - A podcast is a program made available in digital format for download over the Internet
• DAB radio - is a digital radio standard for broadcasting digital audio radio services in many countries around the world
• RAJAR - RAJAR collects information on behalf of over 300 BBC and commercial radio stations, ranging from very small local services to the national networks. Station listening by time, duration, platform
• licence fee - a payment required in many countries for the reception of television broadcasts or the possession of a television set
• Royal Charter - the constitutional basis for the BBC
• Remit - an advertisement feature, announcement or promotion, the content of which is controlled by the marketer, not the publisher
• Convergence - the process by which multiple media technologies are brought together into one computerised device.

Do Now

Friday 6 December 2024

1. broadcasting for public benefit

2. adds

3. mixed speech/spoken word

4. OFCOM

5. the development of new tech that does what a radio can do and more making radios useless

digital radio gives better quality sound and wider access to more stations

digital tech allows media organisations to offer many ways to experience a programme in addition to listening on a radio

• stream live
• listening again
• downloading a podcast
• accessing content on social media platforms

all this content across a range of platforms offers audiences the opportunity to choose where and when they listen to the radio

Podcast

podcasts are now regularly produced by radio broadcasters, offering the chance to download a programme 

many offer additional content or edited highlights from the original programme

increasingly, podcasts are produced independently of a radio broadcaster these include drama series comedies and factual shows

88% of the UK adults population or 49.5 million people listen to the radio each week

commercial radio shares a listening of 54.1%

17% was from smart speakers

total combined digital listening is 72%

BBC radio listening figures went down with the exception of radio 2

Audience Appeals 

Entertainment

Information

The Arches

the archers- the worlds longest running radio soap opera

the traditional target audience of a soap opera is females

how do the listening options offer flexibility to a wide target audience?

it lets people listen from multiple different devices from all sorts of places constantly for example it lets people listen from there phones, cars, and radios

Do Now

Tuesday 10 December 2024

1. 1951

2. BBC radio 4

3. focus of dialogue rather than action, strong female characters

4. 7pm every day except Saturday, repeated at 2pm every other day

5. inform, educate and entertain

Set Episode

the archers is a bbc radio 4 soap opera it was started in 1951 and has a audience of mainly women both young and old 

demographic - factual info about a audience 

physchogaphics - a persons internal values, desires, beliefs, attitudes

Target Audience - 76% female, 55+ 62%, 81% white British, right wing, high income, midlands locations, 

Do  Now

Friday 20 December 2024

1. 

2. females

3. 

4. 

5. 

the website lets them find out more about the characters and do a quiz it also lets them see and go to different websites

p

i teaches people about stuff farmers do on farms or just teaches people about farms\ rural areas

e people find it entertaining to listen to it

s it gets many different people on the show and lets people learn about and talk to people

HOMEWORK

 

 1. public service radios are funded by licence fees and revenue from ads

when commercial radio is funded by playing radio and TV adverts for profit

2.

The BBC uses a variety of platforms to distribute its radio programmes, ensuring they reach a broad and diverse audience For example The archers is broadcasted on BBC Radio 4 available to listeners via traditional and digital radio Additionally the BBC ensures its programmes are accessible through modern digital platforms The archers like many other shows can be streamed live through BBC channels the BBCs dedicated audio service which allows listeners to access the programme at any time This broad availability ensures that listeners can tune in from virtually anywhere whether at home, on the move or abroad.

the BBC also distributes The archers through podcast formats allowing listeners to download episodes and listen offline This flexibility reflects the BBCs way of using different digital and traditional platforms to cater to various listeniners BBC Sounds also offers features such as playlists recommendations and easy navigation to previous episodes all contributing to an enhanced listener experience Through this multi-platform distribution the BBC can maintain The archers popularity appealing to both traditional radio listeners and a younger tech savvy audience who might prefer digital access.