Do Now
23/2/2024
- asylum
- warner brothers
- disney
- 20th century studios
- paramount studios
- universal
- dream works
- pixar
Film Industry
L/O to explore the aims of conventions of film posters
franchise- a series of films or shows
distributor- a person or company that buys products from a manufacturer and sells them for a profit
hollywood major- a large film production that dominates hollywood
teaser- a little look of what is going to be seen in a film
montage- a group of clips put together to make one scene (normally used for skipping time)
ensemble cast- one that comprises many principal actors and performers who are typically assigned roughly equal
tentpole film- a program or film that supports the financial performance of a film studio
high concept- type of artistic work that can be easily pitched with a succinctly stated premise.
enigma- a question that makes the audience question whats going on and make them watch the film to get the answer
1. warner brothers, pixar, disney, paramount, universal
2. to get the audience interested in the film and tell people about the film
3. adds, posters, trailers, social media, influencers, press releases, collaborations
4. the name of the film, the actors in it, the company that made it, where/when its coming out
5.
teaser posters dont reveal that much about the film and keep it like a mystery and dont cover the poster with names and studios they leave it to the audience to find out who and what is in the film
theatrical posters cover the poster in the names and studios telling the audience who is going to be in it and the reviews of the film to tell the audience that the film is highly viewed
6. star wars
DO Now
6/3/2024
write down the stereotypical characteristics of a male hero spy in a film
- wearing a suit
- the best one they have
- works alone
- 50/50 they are retired and are being called back since only they can pull it off
- rich
- posh
- have futuristic gadgets
- slick back/styled short hair
- inteligent
- physically strong
- have a nice futuristic car filled with gadgets
james bond is normally a strong independent type
the women are just the beautiful love interest
stereotypes:
bond is the big strong independent type
the "bond women" are just the beautiful love interest
representation of gender: bond is shown 3 times in the poster showing off his strength as a men and the fact that the image of the rest of the characters in inside of him shows his dominance
representation of ethnicity: Nomi and Safin are different ethnicity showing there is a diverse representation of ethnicity with them and other characters
representation of age: there is a diverse range of age in this poster with bond and Nomi being very different in age
representation of sexuality:
Do Now
8/2/2024
- strong male as james bond
- hot women as the "bond girl" who is only the love interest
- mainly white
- wearing a suit
Film Posters
L/O to analyse a historical film poster effectively
it was made when there was a energy crisis in 1973 but the film was set in 1974
1. to show the multiple things that going to happen in the film
2. that bond is the one in power there and he's nicely dressed unlike the other women who are in bikinis
3. the golden gun shows that who ever is using it must have a lot of money to blow if they are able to gun a golden gun and golden bullets and that they are dangerous
4. its a basic text so it doesn't cater to one specific group of people
5. who is the man with the golden gun, why is there a golden gun, why is there a lazer pointed at bond
6. the hero (bond), the villain (the guy with the golden gun)
7. guns, explosions, fighting
(c) exam style question
they use a lot of different images to show that this is a action adventure film with all the different fights and places that are shown also with the use of the text the fact is says roger Moore will get fans of him to watch the film and the text also says James bond it will also get the many fans of the James bond franchise to come and watch the film
Do Now
13/3/2024
what are the connotations with these things:
black suit: fancy, smart, rich, timeless
the colour gold: expensive, rich, luxuries,
power plant: large, industrial, radioactive
Film Posters
stereotypes: the women are being sexualised by wearing nothing but bikinis
a man is the main character and is the one wearing a suit
representation of gender: the women are nothing but the love interest for the main character
the man is the one who is wearing the nice fancy suit
representation of ethnicity: there aren't really that many different ethnicity's the poster is mainly white dominated
representations issues and events: there was a power shortage at the time so people would've recognised the power plant in the background
feminist perspective - male gaze theory:
Do Now
15/3/2024
Production: the creation of the sets, script, getting actors, filming
Distribution: sending the film to get put to a audience
Marketing: paying to get advertisements / posters and billboards put up to tell people about the film or create merchandise that has something to do with the film e.g shirts, cups, toys
Exhibition: showing the film to the targeted audience
Film Industry
conglomerates- a big company that owns a bunch of smaller company
vertical integration- a company that dose all the steps of making a film: production, marketing and distribution, exhibition
it makes it so that they dont have to pay the other company's as much since they are the company thats going to be doing it so they get more profit
Production
pre production: the writing of the script and the thinking of the idea and getting the rights/ the actors and location
production: the filming of the film
post production: the editing and putting together the raw footage of the film
what do producers do?
they oversee the making of the film and make sure its running smoothly and theres no mistakes they also get the funding and make sure they have the right amount
- who is the production company: Eon Productions
- are they part of a conglomerate: yes
- is it a studio with a high production values: yes
- what other company's are involved: Metro-Goldwyn-Mayer (MGM)
- what company did what:
- what is the budget: 214M
- what countries was it made in: Italy, Jamaica, Norway, London, The Faroe Islands
- how long did it take: 10 months
- can you find any other fact about it?:
Do Now
20/3/2023
Production: the creation of the sets, script, getting actors, filming
Distribution: sending the film to get put to a audience
Marketing: paying to get advertisements / posters and billboards put up to tell people about the film or create merchandise that has something to do with the film e.g shirts, cups, toy
Exhibition: showing the film to the targeted audience
Distribution and marketing
making copies for:
- Cinema
- VOD
- DVD
- SDV
sometimes producers will take there film to festivals to try persuade distribution companies to take on there film
sometimes a conglomerate will delegate the distribution to a smaller company that they own. this is called vertical integration
1. universal pictures and united artist realising
2. yes
3. yes
4. 30 September 2021(cinema) , 20 December 2021
5. covid happened so they wouldn't get as much money since cinemas were closed
marketing and promotion
they make sure to get very famous actors to get more attention to there film
the marketing budget is normally a quarter of the budget for the film
taglines help id the movie
merchandise
trailers and teasers
posters
billboards
Do Now
22/3/2024
write down 5 different marketing methods of marketing a film
1. posters
2. billboards
3. adverts
4. trailers
5. merch
Marketing and Promotion
1. social media
2. partnerships with other companies
3. magazines
4. youtube videos like sneak peeks or clips from the film
5. actors going on talk shows or podcasts
6. songs made by famous singers/music artist
7. behind the scenes filming at the Caribbean
Do Now
27/3/2024
explain why the delayed release was a problem for the marketing team behind to time to die
it made it so by time they had gotten the hype up with all the marketing and advertisements the delayed release made all that hype go away so that to keep putting out more and different
types of advertisements to keep the hype up and still making people want to watch the film and each advert they put out the money it would have cost them
Exhibition and Regulation
Exhibition
Exhibition- the process of showing the films across a range of different media platforms
normally this is the order it takes place:
1. cinema release
2. DVD, pay pier view, video on demand
3. free to air tv
1. a month
2. 774M
3. no
4. new years day
5. yes but its not free
6. very
Regulation
regulation- the rating and who the film is targeted to
when classifying a film the BBFC consider:
context
themes
tone and impact
depiction of discrimination
depiction of drug use
depiction of sex and nudity
use of language
depiction of threat and violence
depiction of imitable behaviour
1. 12A for theatrical 12 for video it has strong language and a lot of violence
2. a lot more and younger people can watch the film giving them more money
3. 12
DO NOW
17/4/2024
whats the difference between a 12 and a 12A rating in the UK
12- not for children under 12
12A- for people that are 12 and over
Audience Appeal
why do we use media?
- learn about the news and whats going on
- watching videos/films/shows
- games and other forms of entertainment
- music
- talking to people online
- learning about stuff
USES AND GRATIFICATIONS THEORY
Personal identity
Information
Entertainment
Social interaction
Personal identity
- media products allows the audience to find role models and other people with similar values
- use of media to reinforce personal values by coming closer to similar and desired people/ products
Information
- any information can be learned through different form of media
- the media keeps the audience informed with current events
- people can acquire information, knowledge and understand through media products
- media allows people to gain an insight into other peoples lives
Entertainment
- use of media to escape the humdrum of their boring everyday lives.
- to give a sense of happiness and release from the daily grind (work, school)
- access media forms to forgot about worries and troubles for a while
Social Interaction
- media products allows the audience to break down barriers of time/ distance to communicate with others
- use of media to reinforce personal values by coming closer to similar and desired people/ products
putting it together
category of gratification- entertainment
media form- games
how the category of gratification is applied to the media form
gaming is used as a form of entertainment because there is always going to something different or something that tailors to what you enjoy and example of a game is metal gear rising revengence it is a fast paced action filled game that has you fighting your way though amazing bosses and enemies using different weapons and items to beat each unique boss that uses / helps you lean a specific game feature with all the action and attention you need to give this game it will keep you entertained till the very last boss the music in the game also helps fuel your adrenalin and excitement while playing
How did No Time To Die use each gratification?
1. they would be entertained by all the action and fighting in the film
2.
3. songs by famous people or the use of the products that a lot of people use
4. it could give information about bond or the life of a spy
DO NOW
19/4/2024
P- 3
I- 2
E- 4
S- 1
Audience Appeal
film posters- information
film trailers- information
websites- information
merchandise- personal identity
billboards- information
sponsors- information
how would the audience find entertainment in the no time to die trailer/
they would find entertainment in the NTTD trailer?
all of the loud fast action will keep the audiences attention while watching the trailer and keep them focused on the trailer and whats going on
DO NOW
24/4/2024
1. trailers / sneaks for the film
2. info about some of the actors in the film
3. links to other websites about the film e.g twitter/X
Film Industry Roundup
Exam structure C1, section B
there will be two questions
Q3 a stepped question that will focus on one of four media (film, radio, newspaper, and games
Q4 a stepped question that will focus on audiences in relation to one of four industries
there will be no unseen sources you will need yo use the case studies as examples
1 question= 1 minute
3a) name one of the companies that produces NTTD (1)
3b) briefly explain what a media conglomerate is (2)
3c) briefly explain what a convergence is (2)
3d) explain how films use technologies to reach audiences and promote the film refer to NTTD to support your points (12)
4a) identity two ways in which media producers categorise audiences (2)
4b) briefly explain how NTTD targets audiences (4)
4c) explain why users visit NTTD/007 website. refer to the uses and gratifications theory in your answer
DO NOW
26/4/2024
1. 2
2. 1 mark = 1 minute
3. industry and audience
NEA introduction
film marketing for a horror film
3/5/2024
Title: The Door
release date: 2000
tagline:
billing block and production company logo:
main image:
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